- Expansion of B2C business in the fashion and beauty sector and spurring global expansion
- Expanding the portfolio based on acquisitions of additional brands and expanding to consumer goods such as cosmetics and dry food
Xplus (CEO Yoon Sang-cheol), a company specializing in mobile accessories, successfully completed a paid capital increase of 5 billion won from a third party on July 10, 2025, and secured real ammunition for full-scale B2C business expansion. This funding is part of a medium- to long-term strategy to transform the existing B2B-centered business structure to a B2C structure centered on consumer goods, starting with the acquisition of Purple Corporation.
XPlus announced that it plans to invest a total of 10 billion won in new businesses, including the capital increase, and plans to raise an additional 10 billion won or more of new funds by the end of 2025 to invest in new businesses through future sales of office buildings and an additional capital increase of 5 billion won.
The company recently incorporated Purple Corporation as a 100% subsidiary and entered the B2C market in earnest. After that, during the first half of 2025, we will establish a new organization dedicated to establishing marketing strategies and a team dedicated to product planning and global sourcing through internal reorganization to finalize B2C business organization settings, and from the second half of the year, we plan to begin full-scale marketing activities to expand distribution channels and enhance brand awareness.
An Xplus official said, “While strengthening our position in the domestic B2C market, we are also actively promoting overseas expansion using global platforms such as Amazon,” and “in particular, we will strategically acquire brands with promising consumer goods such as cosmetics and health functional foods to diversify our product portfolio and expand exports through global e-commerce and North American distribution networks.”
The company has set a goal of achieving annual sales of 50 billion won or more in the B2C business within the next 3 years, and is also considering entering the global distribution business by securing logistics and distribution channels in North America. As a result of this paid capital increase, the company plans to expand its transformation beyond the existing mobile accessories business into a comprehensive B2C enterprise that combines IP and consumer goods, and continue to invest and reorganize businesses for medium- to long-term growth.
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