What XPLUS has built to turn brand ideas into products — Samsung-certified expertise, design proven by global awards, and the distribution reach to get products into consumers' hands.

Working alongside brands and artists across industries — from Disney, Marvel, and Adidas to Nongshim and Google — XPLUS handles every step of the brand edition process, from planning and design through production and delivery. We translate a brand's unique story and sensibility into the language of product, completing brand editions that consumers want to own as part of their daily lives.

Selected as a Samsung SMAPP (Samsung Mobile Accessory Partnership Program) partner since 2016, XPLUS has officially certified its technology and quality. Every product undergoes hazardous substance testing from raw materials to finished goods, and regular durability testing to maximize safety and quality. We pass Samsung's reliability tests, meet stringent quality standards, and continuously incorporate customer feedback into product improvements.

XPLUS's Design Lab applies design thinking to understand clients, reframe challenges, and define new possibilities creatively. From structural engineering to refined graphic design, our team of experts — with over 14 years of experience and multiple global design awards — brings ideas to life as innovative products.